IntroSLM, IntroABEL…. No, IntroLINK!

IntroSLM, IntroABEL…. No, IntroLINK!

06/09/2026 - 13:13

Ever wondered what goes into creating the identity of a student introduction week? When Urban Design student Suzanne Wohrmann was tasked with designing a corporate identity handbook, she chose a subject close to her heart, her very own introduction committee. The result? A rebrand with a meaning far deeper than meets the eye. Curious? Read on to find out what introLINK is all about.
Logistics NL
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Suzanne Wohrmann, an Urban Design student, was given the assignment to create a corporate identity handbook as part of her minor. And what better subject to choose than her own introduction committee, of which she was a member at the time. For a while now, the question has been going around… introABEL… hmm… what does that stand for?

No sooner said than done: the name introLINK was a fact.

What does it stand for?

  • Connection! With your new degree programme, your fellow students, your lecturers and the city of Breda.
  • And it has a playful side too: a unique, amazing week you won't forget in a hurry!
  • And… Built Environment is all about creating connections between people and their environment, while Logistics seeks to establish links between processes and systems to make the world run more efficiently and smoothly. 

LINK therefore captures the very essence of what drives both programmes.

Our identity

Every year, a dedicated and creative team works hard to produce a new edition of the introduction week. During the week, we don’t just guide and instruct the new students – we go through the experience together with them. In this way, we create a week full of activities and new friendships, providing students with a strong start to their studies. There is a light-hearted and open atmosphere where everyone is welcome!

Feel free to take a look at our website, through this LINK: https://introlink.buas.nl/