The slow collapse of the drone delivery dream. Will they ever take-off?
Drones were presented as the future of transportation and a breakthrough technology for big logistics companies like DHL. In 2013, Amazon announced drone delivery service as an experiment. Competitors of Amazon and other logistics companies rushed to invest in drone technology. Stock prices of Amazon went through the roof as many people saw this as a step towards the end of shopping at the traditional brick and mortar stores. After 9 long years and several trials, it has failed to deliver on its promises and the hype around drones has slowly died down. What are the reasons for this and what can be done to make delivery drones a success?